1.
Olavarrieta S. S, Friedmann R. Logo Selection and Modification Guidelines: an empirical international validation in Chile. Estud. adm. [Internet]. 2007 Jun. 30 [cited 2025 Apr. 9];14(1):1-21. Available from: https://revistateoria.uchile.cl/index.php/EDA/article/view/56416